Last updated: May 27, 2025

This Privacy Policy describes how SHFYT (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services (including retail shopping, wholesale business, OEM/ODM customization services), make a purchase from shfyt.com (the “Site”), or communicate with us regarding the Site (collectively, the “Services”). For the purpose of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a retail customer, wholesale client, website visitor, or an OEM/ODM partner.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

Categories of Personal Information We Collect from Various Sources:

(1) Information Collected from Retail Customers

  • Usage Data: Device information, browser details, IP address, network interaction records (collected via cookies and similar technologies).
  • Contact details: Name, address, phone number, email;
  • Order information: Name, billing address, shipping address, payment confirmation, contact information;
  • Account information: Username, password, security questions;

(2) Special Information Collected from Wholesale & OEM/ODM Clients

If you engage with us as a wholesale client, OEM (Original Equipment Manufacturer), or ODM (Original Design Manufacturer) partner, we may also collect:

  • Corporate qualification information: Company name, unified social credit code, business license scan, tax registration details, corporate contact name and position;
  • Business requirement information: Product specifications/quantity/delivery cycle for wholesale orders, design drawings, technical parameters, and customized requirement documents for OEM/ODM projects;
  • Cooperation background information: Corporate website link, industry certifications (e.g., ISO standards), historical cooperation cases;
  • Supply chain information: Raw material supplier details, logistics partner contact information (if production collaboration is involved).
  • Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

How We Use Your Information

(1) Uses for Retail Customers

  • Order processing, logistics delivery, after-sales support;
  • Marketing promotion (e.g., promotional emails), service optimization;
  • Security verification and fraud prevention.

(2) Special Uses for Wholesale & OEM/ODM Business

  • Order fulfillment: Verify partner identity through corporate qualification information and arrange mass production or customized development based on business requirements;
  • Production collaboration: Coordinate raw material procurement and follow up on production progress based on technical parameters and design documents;
  • Business evaluation: Analyze cooperation background information (e.g., industry qualifications) to assess long-term cooperation feasibility;
  • Compliance review: Fulfill anti-money laundering, anti-commercial bribery, and other compliance obligations based on corporate qualification information;
  • Technical support: Provide subsequent product iteration or process improvement suggestions according to ODM project requirements

How We Use Your Information

(1) Uses for Retail Customers

  • Order processing, logistics delivery, after-sales support;
  • Marketing promotion (e.g., promotional emails), service optimization;
  • Security verification and fraud prevention.

(2) Special Uses for Wholesale & OEM/ODM Business

  • Order fulfillment: Verify partner identity through corporate qualification information and arrange mass production or customized development based on business requirements;
  • Production collaboration: Coordinate raw material procurement and follow up on production progress based on technical parameters and design documents;
  • Business evaluation: Analyze cooperation background information (e.g., industry qualifications) to assess long-term cooperation feasibility;
  • Compliance review: Fulfill anti-money laundering, anti-commercial bribery, and other compliance obligations based on corporate qualification information;
  • Technical support: Provide subsequent product iteration or process improvement suggestions according to ODM project requirements.

How We Disclose Personal Information

Sug(1) Information Sharing Scope for Retail Customers

  • Payment processors, logistics service providers, customer service partners;
  • Regulatory authorities as required by law (e.g., tax, market supervision departments).

(2) Special Disclosure Scenarios for Wholesale & OEM/ODM Business

  • Production partners: Disclose design documents and technical parameters to manufacturers responsible for OEM/ODM production;
  • Supply chain service providers: Provide corporate shipping addresses, contact information, and wholesale order inventory to logistics providers;
  • Industry regulatory authorities: Submit corporate cooperation qualifications and transaction records as required by regulations;
  • Business cooperation platforms: Disclose basic corporate information to industry associations, trade show organizers, etc., with your consent (e.g., for trade show registration).

Cookies and Tracking Technologies

We use cookies and similar technologies to collect Usage Data from retail customers for website experience optimization. For wholesale and OEM/ODM clients, we may record business communication records (e.g., email exchanges, requirement document transfers) through technical tools for cooperation follow-up.

Your Rights

Whether you are a retail customer or a corporate partner, you have the following rights:

Right to access, correct, or delete personal information;

  • Right to request data portability;
  • Right to restrict processing or withdraw consent (e.g., marketing communication subscriptions).
  • Special note: For corporate clients, proof of corporate authorization must be provided to verify identity when exercising rights.

Security and Retention

  • We use our own servers to store data and adopt encryption, access control, and other measures to protect information security;
  • Retail customer data is retained for 3-5 years after order completion, and OEM/ODM project data is retained for the cooperation period plus the statutory compliance period (e.g., 5 years after contract termination).

International Data Transfers

If OEM/ODM cooperation involves cross-border production, we ensure compliant data transfer through the following measures:

  • Require overseas production bases to sign data protection agreements to ensure compliance with local privacy regulations.
  • Adopt the European Commission’s Standard Contractual Clauses (SCCs) for transfers to the EU and similar regions;

Legal Statement:

The legal basis for processing “personal information” in this policy includes: performance of contracts (Article 6(1)(a) GDPR), pursuit of legitimate business interests (Article 6(1)(f) GDPR), compliance with legal obligations, etc. For corporate clients, we assume you have obtained authorization to provide relevant information on behalf of the company.